Minggu, 19 Oktober 2014

Chapter 3 - Intercultural Communication


Intercultural communication is the information sharing across different cultures and social groups, with different religious, social, ethnic, and educational backgrounds. This is required to understand the differences in how people with a variety of cultures act, and communicate. In this topic, I will discuss the three significant trends that have increased the importance of intercultural communications, cultural characteristics, the ways in achieving intercultural proficiency, techniques for improving nonverbal and oral communication in intercultural settings, for improving written messages to intercultural audiences.


1. Three significant trends that have increased the importance of intercultural communication:
a.   The globalization of markets
People need to do adapt to other culture in order to be successful because intercultural communication absolutely happens in work environment. Therefore, it is necessary to have intercultural communication skill.
b.   Technological advancements
In this globalization era, the internet and the Web play a great role in changing the way people live, the way people do business, and the way people communicate. These advancements have made markets and jobs more accessible since the internet permits instantaneous oral and written communication across time zone and continents. For example, managers in Miami can use high-speed data systems to swap marketing plans instantly with their counterparts in Milan.
c.    Intercultural workforce
Because of the prospects of prosperity and education, people are moving to countries that can change their life or fulfill their dream. The research showed that companies need to work together to strengthen the development of intercultural skills in the workplace to meet the growing globalization. Intercultural skills are important to companies for several reasons. They not only give employees a better understanding of their workplace and co-workers, but they also help them adapt to new work environments and prevent culture shock, while enhancing their cultural awareness, knowledge, and practical skills.

2.      Five noteworthy cultural characteristics :
a.  Culture is learned, which means culture is passed down from generation to generation. For example, in many middle Eastern and some Asian cultures, same sex-people may walk in hand-in-hand in the street, but opposite-sex may not do so.


b. Cultures are inherently logical since the rules in any culture originated to strengthen the culture’s value and beliefs. For example, women in Japanese cover their mouth when they laugh because exposing teeth gives an aggressive impression.


c.   Culture is the basis of self-identity and community, which means the basis for how people tell the world who they are and what they believe. For example, as people decide their education, career, and life partner, they consider the rules, manners, beliefs, and values.
d.  Culture combines the Visible and Invisible, which means that culture is the combination of what we see and what we do not see. Although there are some invisible values of a culture, it still covers everything we think and do. For example, people in India avoid stepping on ants or insects because of their belief in reincarnation.
e. Culture is dynamic, which means culture is changed by advancements in technology and communication, and the progress of people’s thought.

3.      Achieving intercultural proficiency
a.       Avoiding ethnocentrism
Ethnocentrism is the belief in the superiority of one’s own race. For example, if you were raised in North America, many of the dimensions of culture probably seem right to you.
b.      Showing tolerance, and keeping patience
Accepting cultural differences and adapting to them with tolerance results in a harmonious compromise

4.  Apply techniques for improving nonverbal and oral communication in intercultural settings
a.       Nonverbal communication
Nonverbal communication includes eye contact, facial expression, posture, and gesture. Nonverbal skills are more difficult to learn because every culture of a country differs. For example, in Western cultures, silence gives negative impressions, specifically shows rejection, unhappiness, and depression. In contrast, for Japanese, silence means respect and wisdom. Therefore, as we want to to achieve nonverbal competence, we can become more aware of our nonverbal behaviors and their meaning.
b.      Oral communication
English is the language used to run business when we are in intercultural environment. However, the level of proficiency may be limited among non native speakers of English. There is an assumption that people who speak English always understand what is being said. This assumption is crucial because what we think can be actually the opposite; their comprehension is superficial. Therefore, there are some suggestions in using English as a second language. I will only discuss 4 out of 10 suggestions:
1.      Learn foreign phrases
If we learn greetings and a few phrases, foreign nationals will appreciate it.
2.      Use simple English
Speak in short sentences with familiar words.
For example, use “old” instead of “obsolete”
And use “rich” instead of “luxurious”
3.      Encourage accurate feedback
We need to encourage the listener to paraphrase what we say. Do not assume a yes, a nod, a smile shows comprehension.
4.      Smile when appropriate
According to Roger Axtell, smile is the most useful form of communication. However, in some cultures, excessive may seem insincere.


5.   Techniques for improving written messages to intercultural audiences
It is necessary to pay attention in sending letters, e-mails, and other document. There are some suggestions that help us prepare successful written messages to intercultural audiences. Here I choose three out of eight important points.
1.      Avoid ambiguous expression
We must avoid idioms, slang (for example, my presentation really bombed). Then, avoid acronyms (for example, ASAP for as soon as possible). Use specific action verbs (for example “purchase a printer” instead of “get a printer”.
2.      Strive for clarity
We must avoid words that have many meanings. We can replace two-word verbs with a clear single word. For example (“return” instead of “bring back”, “delay” instead of “put off”
3.      Cite numbers carefully
For international trade, it is a good idea to learn and use metric system. In citing numbers, we use (12) instead of spelling twelve. For example in North America, June 12, 2011, is written as 6/12/11. However, the same date in Europe is written as 12.6.11.

6. Workforce diversity can provides both benefits and challenges in the aspect of consumers, work teams, and business organizations.
1.    Consumers
The challenge found in consumers is an ability to read trends and respond to the increasingly diverse customer in local and world markets.
The benefit of knowing the trend is the consumers will be satisfied because
2.    Work teams
Team members with different backgrounds may come up with more creative and effective problem-solving techniques than homogeneous team.
3.   Business organizations
Having diversity in business organizations may improve employee relationships and increase productivity.
But, developing a diverse staff that can work together cooperatively is one of the biggest challenges in facing business organizations.

We can learn to be sensitive to racial and gender issues by improving communication among diverse workplace audiences, such as looking for training. We can spend time reading and learning about workforce diversity and how it can benefit organizations. It can be learned in diversity training programs. The second is understanding the value of differences, which is similar to showing tolerance.

What will happen when we do not know the culture of our peers?
let's check it out! 

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